MRB-18785 - USA (Minnesota) - Marketing Campaign - Deadline February 16,2021

Product (RFP/RFQ/RFI/Solicitation/Tender/Bid Etc.) ID: MRB-18785

Government Authority located in Minnesota; USA based organization looking for expert vendor for marketing campaign.

[A] Budget: Looking for Proposals

[B] Scope of Service:

Vendor needs to provide to implement its statewide marketing campaign aimed at reaching all individuals and populations who need affordable, comprehensive health care coverage.
- This RFP is seeking development of a statewide marketing campaign that will leverage existing marketing and public relations efforts and initiatives and enhance them in order to raise awareness of agency programs and services and that will run from approximately September 2021 through January 2022 (including the national and state open enrollment periods within this time)
- Additional marketing efforts outside of open enrollment to promote special enrollment periods, progress MNsure has made in technology and customer service, as well as general audience awareness, may also be considered and may run from December 2021 through June 2022 or during any other period outside the national and state open enrollment periods.
- The campaign will include, but not be limited to, the following components:
- Mass/paid media: radio, TV, digital, etc.
- Social media
- Earned media: news releases, PSAs, story placements including an editorial calendar
- Promotions: launch of open enrollment, key milestones through the campaign
- Two campaign evaluations: one before launch and one following the campaign’s completion
- Focus groups for creative testing
- Updating and creating individualized marketing campaigns for approximately 20 lead broker agencies across the state.

[C] Eligibility:

- Onshore (US Organization Only);

[D] Work Performance:

Performance of the work will be Offsite. Vendor needs to carry work in their office location.

Expiry Date : Tuesday, 16 February, 2021

Category : Marketing and Branding, Social Media, Internet Marketing and SEO

Country : USA

State : Minnesota

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