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MRB-13855 - USA (Maryland) - Recruitment Marketing and Video Production Services - Deadline October 4,2019

Product (RFP/RFQ/RFI/Solicitation/Tender/Bid Etc.) ID: MRB-13855

Government Authority Located in Maryland; USA based organization looking for expert vendor for recruitment marketing and video production services.

[A] Budget: Looking for Proposal

[B] Scope of Service:

Vendor needs to provide non-profit organization, is the regional host of a federal emergency management agency staffing for adequate fire and emergency response grant to promote recruitment and retention of volunteer firefighters and first responders, the infrastructure needed for a successful recruitment campaign effort is in place, the grant is aimed at increasing recruitment numbers for volunteer firefighters and first responders for the 37 independent volunteer fire and rescue departments,
- All marketing campaigns will feed into the existing PGVolunteers.org recruitment hub, a centralized resource for prospective volunteers to learn more about volunteering, search and browse nearby departments seeking volunteers and formally request more information,
- This component includes, but is not limited to, social media and search marketing, print, billboard, video, radio/TV and other recommended platforms,
- Social media and search engines have been the primary driver of recruitment leads to date, with modest actual marketing spend to date,
- A marketing plan and budget will be included in this total for an annual recruitment weekend held every April, hosted by the state,
- To provide significant strategy and input on target demographics, interviewing current volunteers, volunteer leadership and related parties will be a key component of the overall vision for the marketing campaigns,
- Development of referral programs (non-financial) for existing volunteers may be among the channels visited,
- A 2-3-minute overall recruitment video showcasing the volunteer opportunities within Prince George’s County, with 15 & 30 second cut-downs,
- concepts will be mutually developed during the initial kick-off of the campaign,
- Videos should be formatted for social media as well as potential use on TV for commercials, PSAs, etc., Video production should include all rights, including music,
- Photography for use in campaign and recruitment materials,
- Development of other creative assets and marketing materials needed to support the overall campaign objectives.

[C] Eligibility:

Onshore (USA Only)

[D] Work Performance:

Performance of the work will be Offsite. Vendor needs to carry work in their office location.

Expiry Date : Friday, 4 October, 2019

Category : Marketing and Branding

Country : USA

State : Maryland

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