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SEO-0472 - USA (Utah) - Search Engine Optimization and Pay-Per-Click for Website Services Using CMS - Deadline May 17,2019

Product (RFP/RFQ/RFI/Solicitation/Tender/Bid Etc.) ID: SEO-0472

Government Authority located in Utah; USA based organization looking for expert vendor for search engine optimization and pay-per-click for website services using CMS.

[A] Budget: Looking for Proposals

[B] Scope of Service:

(1) Vendor needs to provide search engine optimization and pay-per-click for website services using CMS.
• pay-per-click program:
- Provide a road map for managing the state office of tourism multiple paid search campaigns
- Monitor campaign performance and budgets to continuously optimize for ad quality and relevance, click-through and conversion rates, and appropriate keyword bidding
- Collaborate with the state office of tourism web content, social media, and pr team as well as the state office of tourism media buyer as part of the strategy for paid search
- Work with web development and content team to make recommendations for increasing the quality and relevancy of pay-per-click landing pages to ensure a high-quality user experience
- Help manage a pay-per-click production schedule and timeline to create clear milestones
- Work with data management team to help create and review dashboards of pay-per-click activity and engagement
- Utilize expertise and tactics to recommend improvements to campaigns and inform visitutah.com landing page content opportunities
- Buy media from google, and recommend and license software for executing, tracking, optimizing, and reporting on the strategy
- Identify a project management tool to track progress and work in real-time
• Search engine optimization program:
- Present a strategy rank in the top 3-5 organic results for target content clusters, which will include a baseline of ongoing estimation and affinity priorities that can easily own combined with emerging cluster concepts or activities
- Monitor keyword positioning and develop a strategy for appearing in the top 3-5 for 100 target keywords of primary tourism destinations and activities
- Monitor organic visibility and identify areas for improvement on a monthly basis, including: gap analysis, mobile performance
- Closely evaluate and monitor key content areas to ensure appropriate positioning and collaboration with county and local partners
- Implement a strategy for optimizing content for voice search technology
- Optimize content for google sidebar
- Optimize content with attention to editorial voice and standards
- Present strategy to close the gap in search visibility and present stretch goals for long-term growth in search engine optimization visibility
- Review site content for search engine optimization opportunities and present plan and schedule for executing on opportunities
- Demonstrate an approach to evaluating the latest search engine optimization tactics and strategies to identify the most relevant tools and practices
- Recommend a tool to monitor technical search engine optimization performance and opportunities
- Identify a project management tool to track progress and work in real-time
(2) All questions must be submitted no later than May 10, 2019.

[C] Eligibility:

Onshore (USA Only)

[D] Work Performance:

Performance of the work will be Offsite. Vendor needs to carry work in their office location.

Expiry Date : Friday, 17 May, 2019

Question Answer Deadline : Friday, 10 May, 2019

Category : Social Media, Internet Marketing and SEO, Marketing and Branding, Web Design and Development

Country : USA

State : Utah

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